Art of Breakfast: Khéma Menu Design
Project
Overview
The Khéma Breakfast Menu project involved creating a visually appealing and functional menu design for Khéma Restaurant. This project highlights my skills in art direction, layout design, and the use of Adobe InDesign to produce a professional and engaging menu. The menu design reflects the brand’s identity and aims to provide a delightful experience for diners from the moment they pick up the menu.
Design Process
Art Concept
The concept for the Khéma Breakfast Menu is inspired by the morning sunrise, morning sun rays, and the feelings of brightness, sweetness, and welcome. The design elements and color palette were chosen to evoke these feelings and create a warm and inviting atmosphere.
Concept Highlights: Shapes: Circles and lines are used to represent the sun, eternity, infinity, and sunrays. These elements guide the eye and add a dynamic flow to the design. Colors: The primary colors are yellow and orange. Yellow represents happiness, joy, and positivity, while orange symbolizes energy, excitement, warmth, and joy.
Layout & Design
Using Adobe InDesign, I applied a dynamic symmetry grid to ensure balanced and harmonious compositions. This system, based on the golden ratio, helped create visually appealing layouts that are both functional and aesthetically pleasing.
Layout Features:
Dynamic Symmetry Grid: Ensures a balanced and harmonious composition.
Typography: Clean and readable fonts to enhance the dining experience.
Imagery: High-quality images of dishes to entice and inform diners.
Menu Sections
The Khéma Breakfast Menu is divided into several sections, each thoughtfully designed to present the offerings clearly and attractively. The sections include a variety of breakfast options catering to different tastes and preferences.
Menu Sections:
Egg Your Way:
Includes options like sunny, scrambled, poached, and omelet eggs.
Eggcellent Breakfast:
Features dishes like Florentine Eggs, Benedict Eggs, and Royal Eggs.
Healthy Start:
Offers items like avocado spread, quiche of the day, maple pancake, and homemade yogurt.
Special Breakfast:
Includes English breakfast, Continental breakfast, and Khéma breakfast.
Savory Croissant Creations:
Features savory croissants with various fillings.
Cambodian Breakfast:
Traditional Cambodian dishes like Kuy Teav Phnom Penh, grilled chicken and rice, and porridge.
Bakery:
Includes a variety of freshly baked goods like croissants, brioche, and cinnamon rolls.
Drinks:
A selection of coffee, juices, and other beverages.
Art direction
Menu Design
Conclusion
The Khéma Breakfast Menu project showcases my ability to blend art direction, layout design, and brand identity into a cohesive and engaging menu. By using Adobe InDesign, I was able to create a menu that not only presents the restaurant’s offerings attractively but also enhances the overall dining experience. The project reflects my commitment to quality and attention to detail in design.
